The Outloud Group
The Outloud Group is a Detroit influencer and podcast marketing agency whose precursor was founded in 2007 by Joel Beckett and which is now led by CEO Brad Hoos from an office above the Fillmore Detroit. It plans and buys creator campaigns across YouTube, Instagram, TikTok, gaming and podcasts and reports 45,000-plus brand sponsorships and 17 billion views. Crain's Detroit Business put its headcount at about 30. Nobody pays to be ranked.
Why it’s herePremier agency partner status with YouTube, TikTok and Meta and a client list including KitchenAid, Whirlpool and AG1. Number 6 of the social media companies in the Midwest.
Work they can showAG1. Built an evergreen influencer program that drove 20K+ conversions and 216M views.
Estimated: $4,000–$12,000/mo, typical for Midwest social media retainers; not a quote.
Typical industry estimate, not a quote from any firm on this list.
A fit forDirect-to-consumer, gaming and entertainment brands that want influencer, podcast and creator ambassador programs measured on traffic and sales, with paid amplification of creator content.
- Based in
- Detroit, MI
- Founded
- 2007
- Team size
- 11–50 people
- Known for
- influencer marketing · YouTube and TikTok creators · podcast advertising · gaming and esports · ambassador programs
- Named clients
- AG1, CarGurus, Chomps, Fiverr, KitchenAid, Philadelphia Cream Cheese, Whirlpool, Vinted, PolicyGenius
- Best for
- Direct-to-consumer, gaming and entertainment brands that want influencer, podcast and creator ambassador programs measured on traffic and sales, with paid amplification of creator content.
- Selected work
- AG1. Built an evergreen influencer program that drove 20K+ conversions and 216M views. source ↗
- Estimated cost
Estimated: $4,000–$12,000/mo, typical for Midwest social media retainers; not a quote.
Typical industry estimate, not a quote from any firm on this list.
- Office
- 230 E. Grand River, 6th Floor · Detroit, MI · 48226 · 313.603.5776
Sources outloudgroup.com, crainsdetroit.com, ideamensch.com · LinkedIn ↗
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